How Timpson Group used QR Codes to Increase Footfall in Their Stores
The Problem – Online Reputation
The primary method of review collection for Timpson Group before working with Trustist was Mystery Shopper, a paper-based system. This worked well for a long time, however, it soon became clear that the review collection process needed to be streamlined.
For over 6 years Timpson Group were also using Trustpilot to collect reviews, and they still use the platform for their brand level reviews. An issue they found while using Trustpilot was it being an open platform, meaning that anyone could leave a review even if they were not a verified client.
Trustist is a closed platform meaning only verified customers could leave a review.
Timpson Group collected 52,648 reviews through Trustist over 3 years, with 95% of those reviews being positive and local reviews, meaning they all help with local SEO.
This increase in positive reviews was also supported by the streamlined methods of review collection through their Trustist accounts. This included:
- White-label review collection screens allowing them to collect their own branded reviews along with any other review source they wanted to collect, i.e., Google reviews.
- In-store QR codes, enabling customers to scan them to quickly leave a review after receiving the service.
The more reviews that you can collect, the more the business benefits from increased credibility, and maximise visibility to make you stand out from the competition.